The Art Of Selling From The Stage
The Stage To Sales Method... Step Forward. Speak Up Sell out!
The no-hype, no-pitch programme for established business owners ready to turn speaking into their most profitable growth strategy.
In just 8 weeks, refine your message, command the room with trust, and attract premium clients who choose to buy all through one era-defining talk.
Welcome to your Fire Horse era! Calm leadership, magnetic presence, decisive sales.
“Amanda's brilliant. She gives you the confidence to walk into rooms like this and be able to share what's going on in your life and where you are in your business and not feel uncomfortable about it”
Naiomi Rose, Content Marketing Strategist & Stage ONE Speaker
I built a stage for you...
Stage To Sales
You feel confident on stage and the talk lands well but it’s not translating into revenue and dream clients.
You want to sell without feeling like you're overly pitching, persuading, or performing but you’re not sure what to say instead.
You know you’re better than the results you’re getting from the stage.
What is
Stage to Sales?
The Stage to Sales Method is built on a simple truth: people buy from people.
At the heart of every talk that converts is a genuine connection.
The Stage to Sales Method puts you first NOT the thing you’re selling.
Because your dream clients don’t respond to pressure or performance. They respond by resonating to how you make them feel and when they do that, they move.
We don’t start with slides or scripts.
We start with you.
Your energy.
Your unique topic.
Your ability to connect in real time.
When the connection is right, selling doesn’t feel like selling at all; it feels like the next obvious step.
The Method
You leave with ONE talk that is repeatable, well aligned to your offer and feels like you.
PHASE 1: IDENTITY & INTENT
In weeks 1-2 we reconnect you with the soul of your business. Your WHY. People buy YOU, not just the ‘thing’ you are selling.
People don’t buy content.
They buy people they trust.
Before slides, structure or selling, we anchor identity & purpose.
We identify your non-negotiable personality markers:
- How you naturally speak
- What you say in private that truly builds trust
- Your humour, edge, warmth, scepticism, passion. In short, everything that makes you unique.
PHASE 2 : MESSAGE & MAGENTISM
In weeks 3-4 we start to craft the backbone of your talk but instead of “what should I talk about?”, we identify:
- The topic you’re deeply passionate about
- The thing you already sell so well through conversation
- The belief you can’t not speak about
This creates:
- Natural authority
- Ease on stage
- Emotional engagement (which builds trust fast)
PHASE 3 : TRUST, INFLUENCE & CONVERSION
In weeks 5-6 we start to connect the program you want to sell but very strategically and built on feelings not information overload! We are building a transformational experience that sells, not a lecture.
Selling without selling
We do not pitch programmes from the stage.
Instead, the talk:
- Positions you as credible and relatable
- Builds desire to continue the conversation
- Makes the next step feel obvious
We build your calls-to-action that are:
- Simple and easy to say yes to
- Feel low-pressure
- Relationship-led
But make no mistake, your clients will resonate hard and convert.
Weeks 6-8 we refine and most importantly, rehearse!
£283
Per month (6 payments)
Only 3 spots available to ensure high quality coaching & deep work
Once you sign up, you'll recieve:
- ACCESS TO ME FOR 8 weeks
- Your speaking slot at Stage ONE so that you can deliver your high converting talk to a live audience
- 8 hours of live 1-2-1 coaching spread out over 8 weeks in the lead up to the Stage ONE event so that you can craft your repeatable sell out sales talk
-A highlights reel of your talk provided by a professional videographer
- 6 offline hours to review 'homework', prepare for the next coaching call for maximum output and provide voice note support. I'll be there for the wobbles!
- Onboarding assets that set you up to go deep and deliver a topic that you are truly passionate and excited about
- Access to me via text or voice note on WhatsApp/e-mail/DMs for support when you need it so that you don't get stuck and keep up the momentum towards the end goal
You just want to be ready to sell from your next stage...
Enroll in the Stage To Sales Programme
£895
Once you sign up, you'll recieve:
- 4 hours of live 1-2-1 coaching so that you can craft your repeatable sell out sales talk
- 2 offline hours for me to review 'homework', prepare for the next coaching call for maximum output and provide voice note support. I'll be there for the wobbles!
- Onboarding assets that set you up to go deep and deliver a topic that you are truly passionate and excited about
- Access to me via text or voice note on WhatsApp/e-mail/DMs for support when you need it so that you don't get stuck and keep up the momentum towards the end goal
TAP TO SEE HIGHLIGHTS OF THE STAGE ONE 2025 SPEAKERS
Kirsty...
Kirsty is an exceptional identity coach. She doesn’t just uncover the subconscious blockers holding you back from the self-belief and self-worth required to reach your goals, she’s uniquely future-focused, helping you put the steps in place to truly become the main character in your own life.
Kirsty had recently talked at an event that left her confidence rather shattered. Kirsty felt called to speak on stages as she is truly passionate about inspiring women to build the life of their dreams. She struggled to articulate this passion in a way that will help women make the same progress she has achieved through the work that she does.
In October 2025, Kirsty stepped onto Stage ONE after designing a strategically structured talk with me. From an audience of 21, she signed one client directly into her coaching programme. 'I can't believe it, three of the women have already booked a discovery call'!!!
Now, we’re working together again as she prepares to speak to an audience of 100 in March 2026. 'I really want to push forward now and use my stage talks as a commercial tool. I want to learn even more about how to sell from the stage and tackle bigger audiences'. Our initial goal is three new clients into her signature programme and with the right structure, positioning, and experience in the room, we expect to exceed that.
Because this isn’t about delivering information. It’s about guiding the right people in the audience through a carefully designed experience, one that moves them through the buying journey in real time, leaving them ready and excited to step into Kirsty’s work.
Kirsty Mason
Identity Coach
Avril...
Avril Magee came to me with an incredibly magnetic personality. What she needed wasn’t a complete reinvention but a confidence boost and a subtle, commercially intelligent stage strategy to help her step up and speak with real impact.
Avril already understood the commercial power of the stage and how it could drive her business forward. 'I have huge goals for the business in the next 12 months and I want to use the stage as part of my business strategy'. Avril hadn't spoken in front of an audience for years, she felt really nervous and unsure of what to say an dhow to say it in a way that would give prospective clients the confidnce to invest in her projects.
She has a phenomenal presence and a cracking sense of humour — both essential qualities to bring fully to life on stage. I passionately believe that people buy from people, and Avril is at her very best when she is completely herself. Her warmth and natural trustworthiness create an immediate connection — and that’s exactly what we made sure to showcase.
Avril now has her first talk under her belt — and she’s only just getting started. 'I feel so much more confident and I have a stage ready talk for future events. I have to say that the journalling was incredibly effective and highlighted what I want to talk about'!
Avril Magee
Property Developer
Monica...
Monica Kauzeni is an exceptionally creative copywriter.
Monica took one of the five-minute spotlight slots at the most recent Stage ONE event. We worked together to craft a high-impact talk that would build connection quickly, focusing on her most compelling strengths and positioning her clearly in the room — all within just five minutes.
And it worked.
In those five minutes, Monica opened the door to powerful new opportunities — receiving invitations to collaborate inside other business owners’ communities and to appear on podcasts.
Proof that when the message is clear and strategically delivered, even five minutes is enough to create momentum.
Monica Kauzeni
Copywriter
About your coach: amanda o
I believe people buy from people.
Not from polished slides. Not from perfect scripts. And definitely not from pressure.
For years, I watched brilliant business owners step onto powerful stages… only to step off without the commercial return they deserved. Not because they weren’t compelling on stage, but because no one had shown them how connection and conversion truly work together.
The Stage to Sales Method was born from that gap. It’s built on one core belief: you come first, not the pitch.
When you lead with presence, clarity, and real connection, selling becomes a natural continuation of the conversation. Not an awkward add-on at the end.
Outside of business, my world is slower and grounded.
I live in North Wales with my family, seven cats, two hens, two aquariums and two horses. I’m a keen dressage rider, and some of my clearest thinking happens in the saddle.
Working with horses has taught me more about leadership and energy than any sales book ever could. Horses don’t respond to scripts. They respond to presence. To nervous system regulation. To clarity without force.
It’s the same on stage. An audience can feel incongruence instantly. They respond to grounded leadership. To safety. To certainty.
That’s why I’m able to read a room quickly. Why I can spot the subtle disconnect between a message that sounds good and one that actually moves people.
Stage to Sales isn’t about performance. It’s about energetic alignment and commercial design working together.
I live for cosy nights by the fire, early mornings at the yard, and the quiet discipline that horses teach you consistency, feel, timing, and trust.
And honestly? Speaking is no different.
You can’t force it. You can’t fake it. But when you’re connected, present, and clear the room responds.
That’s what I teach.
FAQs
1. Is this about learning how to pitch from stage?
No.
This is about learning how to structure your talk so selling doesn’t feel like pitching.
You’ll learn how to create connection, shift belief, and guide the room naturally toward your work without scripts, pressure tactics, or forced closes.
2. I’m already confident on stage. Is this still for me?
Yes! Especially if you’re confident but not consistently converting.
Confidence is not the same as commercial structure.
The Stage to Sales Method refines what you say, what you leave out, and how you transition so your confidence translates into qualified discovery calls.
3. Will this make me sound salesy?
No.
In fact, most of my clients come to me because they never want to sound salesy.
This method is built around connection first. When the room feels understood and seen, your invitation feels natural, not awkward.
4. What if I overteach?
That’s incredibly common.
Many established experts give too much information and accidentally remove the need to work with them.
Inside this programme, you’ll learn how to create value without collapsing the buying journey.
5. Is this for beginners?
No.
This is designed for established business owners already earning consistent revenue who want speaking to become a reliable growth channel.
If you’re still figuring out your offer or niche, this isn’t the place to start.
6. Do I need lots of speaking opportunities already?
Not at all.
You need willingness to refine your message and a commitment to using speaking strategically.
Whether you’re already on stages or preparing for bigger rooms, this gives you a repeatable framework.
7. Is this just about what to say?
No.
We work on presence, positioning, structure, and the psychology of buying decisions in a live room.
This is about how the audience experiences you and not just your words.
8. What results can I expect?
Clients typically report:
- More discovery calls after speaking
- Clearer transitions into their offer
- Feeling calmer and more in control
- Being seen as the obvious choice in the room
And most importantly, consistency.
9. How sure can I be that I will make back my investment?
One client made back her investment by signing up 1 client to her high ticket programme from an audience of just 21 delegates. Another client repeatedly brings sign ups into her membership using her signature talk.
If you're ready to learn the Stage to Sales method and sign up clients straight from the stage, sign up below.
Why I Created
STAGE ONE
I’m still in my corporate role and I love it. I’ve spent over 20 years in high-performing sales teams, leading, managing, and training others. Speaking on corporate stages was always part of my world.
But when I stepped into the online space, I quickly realised something: it felt like starting all over again. Despite my experience, I was told to wait my turn, grow my following, and apply for speaking slots. It felt like everything I’d worked for was invisible here.
And I knew I wasn’t the only one. I was meeting incredible people. Ambitious, talented and with years of expertise who weren’t being recognised because they didn’t have flashy “vanity metrics” or a big online profile.
So, I built my own stage. A stage where people like us could share their message, be seen for their brilliance, and take the first step toward bigger speaking opportunities.
That’s what Stage One is all about: giving you a stage now, not someday.
where & when
Where : The Old Rectory, Redditch
When :June 11th
Time : 10:00 - 16:00
You can stay at the gorgeous hotel the night before if you choose to.